I have had a couple of people ask me about EndMyopia and I would love to be able to send them a link that leads them more directly to the sign-up section for the emails.
If you land on the homepage (https://endmyopia.org/) you need to scroll all the way to the bottom before you are offered to sign up for the emails, which you may not reach if you click any of the buttons prior to that.
Visiting the page with the eyes of a newbie, I see “take the quiz”. I take the quiz. And I end up on a page with some info and then loads of relevant podcasts that keep multiplying as I scroll down.
It makes it very easy never to find the email sign-up link.
Could the email sign-up link be:
A) visible up top,
B) maybe even as a pop up (I know, pop ups suck), or
C) in the menu on the top right, or
D) under “vision courses” (would be great for people to be like “ooh! A FREE one! Yes please!”), or
E) up top straight after taking the quiz? Or
F) All of the above?
It seems like one step too many, when people ask for where to go to find out about this thing, for me to not only say “go here” but then to ALSO say “and scroll to the bottom of the page”.
I know it isn’t really that much more work, but it is one more instruction, one more piece of information, so one more friction point for a mildly interested party who doesn’t even know if going to the website at all is a waste of their time to commit to undertaking.
Easy said. I know my simple suggestion would make hours of labour to implement. Just reckon it may be worth it.