A bit of a clickbait title.
I’m wondering whether we’re on the right path here, as far as initial impressions. One big thing that needs improvement is going to be addressed hopefully by the “rough guide” - to make it easier for newbies to not give up, get enough of a starting point to be able to manage the whole myopia process.
That’s been a consistent complaint and I really think that’s a big one. The 7 day e-mail is just not quite enough to get a lot of people confident enough to tackle the subject.
So that’s hopefully going to be addressed soon.
The other thing is the presentation of the site / content / angle of things. We’re currently doing a lot of podcast outreach, and the response rate isn’t huge. I wonder if we toned down the Jake-factor, and went more heavy on science and quoting studies on the top level, it may be more of a credible starting point for investigation.
Not sure I'd buy whatever this guy is selling. 😂
This is a big question mark, really.
It looks to me almost like sites by people selling diet plans and fitness advice and their bestseller book things.
Vs. more of this nerdy-type stuff, maybe cleaned up visually somehow:
And just like I don’t want the ‘rough guide’ to become the bible or full layout of every last detail, same with the site I don’t necessarily want to oversell us.
I worry if we go too hard on credibility we may be seen as a legitimate threat, and there’s no way I can afford to fight off an army of in-house lawyers from a billion dollar lens manufacturer.
And we’ve got some really nice podcasts pending, just as a side note. It may all be fine, that might work itself out over time just by the roster of podcasts we’ll eventually have to point to.
Who knows. I guess I’m really asking your opinion to get some more community feedback of where YOU see this all should be heading.
Also a side note, I hired an army of SEO people and writers. Yes a whole army of them (not an agency either, but one by one piecemeal of ingredient-minions I think we’ll need). Mostly I’ve got zero interest in SEO but the site traffic has fallen off a cliff the last two months, and also I realize that we don’t rank well for about a billion keywords that desperate myopes type into google. All they find is the mainstream dogma talk, and Bates Method eye exercises, the poor things. So keywords have to be staged, content has to be written that addresses those questions and is also Google friendly, and sites have to be found to link to us and give thumbs up to our content.
It’s something I genuinely don’t want to wade into but our traffic especially on relevant eyeball keywords is just sad. I’ve always hoped Google would figure out which way the beard blows, but that’s not the case at all.
Naturally this will as usual cost about four billion dollars and result mostly in headaches and lots of lessons on what not to do, and firing (or executing, either way) half of the SEO army. But we can’t keep on ignoring this forever and it seems it won’t just fix itself either.
All of the above, basically a very subtle cry for help - or at least feedback so it’s not just one psychotropic drug addled brain making decisions (which may impact a lot of people down the line).