Web design. Talking to people (designers especially). Feeling tempted by these kinds of projects with a similar fervor as dentist visits.
Been fishing for designers on various freelancer sites for a while now.
Especially with doing podcasts, it’s getting a bit painful for people to repeatedly ask basic questions (that the home page should do a decent job answering at a glance). And when podcast hosts say “so where should listeners go” … and you know how hard my cringe is (and yours too probably), telling those poor unsuspecting bespectacled folks typing in e n d m y o p i a doooootorg …
and then going … what in the unholy f*ck is all this mess?!
Because people do. I get to hear it all the time, of course usually in very polite ways. “Weeeeelll … uhm… yes it was a bit confusing perhaps … uhmmm”.
Hired a couple of designers off some freelance sites to mock up some revisions. I provided a general wireframe that should be a bit more usable than what we have going on now. Lots of front page content changes, for sure.
Harder part is how to tie it all together and make it look like something that’s worth investigating further.
To that end, we convinced the accountants (also just Jake) to bite the somewhat bigger $$ bullet and spend over a thousand dollars on a design contest on https://99designs.hk/discover. (handy site btw, to get various opinions vs. just hiring one designer and praying you picked the right one)
Neat thing might be that if / when we settle on a more visually pleasing format to tell the story, the site infrastructure makes it really easy to add and remove and switch around “blocks” of content. And we can easily do “heatmaps”, which basically show us what visitors click on, and what they ignore.
So ultimately we don’t have to guess what a good page layout is. Come up with a visual reference language type of thing, create content blocks, see what people click, refine as needed.
Once that enormously fun headache is done, we’ll apply the same premise to some key pages. Like the ones that don’t exist properly now. Which will soon be around to provide easy to understand explanations of the basics. And good science to back it up.
Then focus on making Le Rough Guide more accessible (and tempting), make the courses better, and then spend a bit more time on community and especially talking about things to do with your newly found sharpened eyeballs.
That last part is ultimately what it’s all about.
If you won the lottery (or just 20/20 eyesight) what new and interesting things might you point them eyeballs at? One could opine that’s another thing that’s a bit lacking right now, and would be great to focus on.
We do need INSPIRATION for why a newbie reader should even care about DIY-ing a non laser, slightly longer version of LASIK. 20/20 eyes without glasses!
Long ramble, short point. Spending a boatload of time (and them dollarz) on getting endmyopia a bit more tempting, interesting, share-worthy, and inspirational.
Also worth noting … if you find an eventual push for more paid stuff, this be why. Doing more of this, making things better, is most certainly requiring resources.