Maybe half and half?
The cause of myopia, science. Only worth mentioning because oddly, the cause is apparently unknown to retail optometry. Talking about NITM and lens induced myopia, not something the general public is remotely aware of, and even a lot of retail lens sellers will shrug and not indicate understanding or agreement.
Important since we should generally always ask how a treatment addresses a cause. If a treatment doesn’t address causality, … (sure, not always necessary or consequential - but often can be instructive of who is pitching you what treatment and why)
The second half, how we reverse myopia, is based on above. Address NITM, and lens induced myopia. Axial change has been shown to go both ways and an always operating mechanism. At least a good amount of evidence.
Do our methods actually do that? This is where we’re crossing from pretty good science over into the mystical realm of the interdimensional beard. Have we done studies, written papers, have them pass peer review?
Nope. Hencically, one may well argue that we’re a bunch of beard worshipping unicorn farmers.
Which is fine by me, I like to be realistic with well founded skepticism, even encourage it. There’s way too much blind belief out there with all kinds of health and ‘bio hacking’ fads (not sure what to call our thing, it’s not health really, myopia not being an illness).
Also learning from experience, like Improvement Pill’s fallout. Better us be the ones being very clear about the limitations of our insights, than the Internet outrage monkey keyboard warriors doing it for us.
We could do a study. I’ve got such a giant pile of data for so many years from BackTo20/20. I’ve even spent time talking to academic writers and digging into peer review and all of that. Came to the conclusion that the time and money required wasn’t yet fully justified. Our detractors don’t even acknowledge myopia cause science or the fact that their treatment causes more of it. So fat chance they’ll skip over all that and take our work seriously.
My only answer to all this is, grow a longer beard.