This post on contract workers and things, just for those of us who care about such behind the scenes details.
As a bit of background, there’s always a rotation of contractors working on endmyopia stuff. Everything from Website speed to fixing bugs, to security, to code maintenance (especially for the courses site), to accounting and all the random things come up.
If you know me well enough you know how I preach about the gig economy and personal brands being the future. Build a strong skillset, work on a portfolio and a book of business, be set and truly free to live life on your own terms.
With more focus on the front end of things, currently newly hired and experimental contributors:
1. Two trained medical writers. One a surgeon in residence, the other with published work in journals. They’re tasked to write a couple of articles each (topics pending) that should start satisfying some of the content you don’t get from me.
Yes that means, not rants about optometry.
Goal will be for more scope and biology and clinical science content, and generally researched instructive things. Also maybe useful for getting more links from other sites, and some Google love (though, whatever about Google, that’s deals with the devil).
We’ll keep one or the other or both, depending on whether their work proves useful.
2. Two infographics designers
Why two of everything, you ask? Because whenever you hire 10 people, the ones that make the most promising promises, at most 2 work out. Hiring at least two at once makes it quicker weeding out, since I can’t manage 10 people at once.
Their job will be to take above articles and graphic-ify them. People love infographics and if done right, they can be a nice visual summary of concepts.
3. Outreach / SEO
A guy to take above articles and infographics and ask relevant sites / blogs / media outlets to share with their audience. Hey it’s free and well research content on a subject relevant to lots of people (is the pitch anyway)!
These are also quite hit or miss but this one came well recommended and with relevant experience.
4. One sales writer pro guy.
To go over all the BackTo20/20 stuff and make it better.
I did write all of that “sales copy” in a day or two, years ago. It’s been barely looked at since (because I hate selling stuff and can’t figure out how to say what I really want to say there).
This guy is so far quite impressive with words and grounds for some cautious optimism. People judge the paid program by it’s (sales) cover and that’s another very neglected area.
Hopefully his efforts will translate to a more natural and less used-BMW-sales style of why you should pay for BackTo20/20 (mostly so I can pay all these guys to make better endmyopia stuff - but also and what matters to you, because the mentored program IS awesome and entirely worth the trade of $).
5. PR writer guy.
This is probably going to be a waste of time, but every once in a while I take somebody up on their many promises to do worthwhile PR stuff. Ongoing R&D expense of learning what works and what doesn’t.
That one also on a one-off project basis, shrugs on this count.
And that’s it.
There’s also one great regular developer guy always who is fixing various broken things, and of course the e-mail admin, and a few odds and ends.
Yes it’s both time consuming and not cheap to maintain and grow a project like endmyopia (or so turns out, I didn’t know the full scope of it either). Otherwise it just ends up a rambling blog in the far corner of the Intenret, a thing nobody reads and that gets abandoned in due course.
In part posting this just as a bit of ‘accounting’ of where the time and money goes, and also a forum for discussion / thoughts / feedback as you see fit.