Little update on the tending of the endmyopia gardens, here. Maybe less interesting unless you like behind the scenes, and why I’m so slow at everything!
As you might have read, our initial efforts to get the podcast interviews into the to-do list rotation, failed somewhat spectacularly (to the tune of $1,500, wasted). https://community.endmyopia.org/t/bummer-we-got-scammed-out-of-1-500-by-the-podcast-management-company/2332/6
On my to-do list for spreading the word is 1) write some content specific to the sort of things people search for on Google and 2) to get media exposure for niche specific of audiences.
For item 1) I’m still in the slow process of building the keyword list.
It’s an important thing and something I’ve ignored since the start. People search for things related to eyesight, and we don’t come up other than by chance. Google ranks endmyopia very well, it’s just that I don’t write things specifically geared towards keywords. That, a thing on the list to improve.
For item 2), the outreach, that’s been a bit of a long and storied effort to find somebody to manage finding sites and blogs and groups where endmyopia could be well received.
It takes a combination of brains (identifying the right kind of audiences), organization (keeping good lists), and communication prowess (you gotta get their attention, figure out what benefits them to get you on their radar).
Harder to find than one would think. I’ve given a half a dozen people a shot over the past couple of years, with less amazing results.
Most recent was hiring that podcast company, which made a ton of promises but didn’t deliver at all.
Right now there’s a new PR company on the roster tasked with the same thing, and they’re looking a bit more promising. Right out of the gate they scheduled a pretty good podcast (should be doing that one next week probably). Complicating factor is always the time zones (I’m literally on the opposite time of most podcast time zones) and the Internet connection. And, noise. Finding a properly quiet place, with reliably low latency Internet, and it not being in the middle of the night - oh the luxuries you don’t even know you have, if you live in the US!
For the podcast I’m thinking heading to a proper town nearby, renting a hotel room, using the relatively decent phone Internet, to make an interview work reasonably well. Definitely plenty of hurdles in the way at every step.
And of course the other items list never ends, either.
For example on the code end, PHP 5 security updates are about to be discontinued. It’s some server thing that’s quite important, since it runs most of our stuff. But then there’s a giant pile of things that aren’t compatible with PHP 7 yet, and various bugs that have to be sorted to migrate. Not a huge deal other than having to hire a developer, babysit, make sure everything works. But it’s always something.
And the thing that runs the BackTo20/20 member program no longer has support from the original developer. So everything about it is slowly falling apart. Migrating to something new meant testing out the various solutions on the market, seeing what’s most usable, and then finding and hiring and managing a developer to migrate everything from the old platform, to the new.
It’s things like this that don’t add any tangible value, that eat up a lot of time. And it’s not just those two, but always a pile that takes me a while usually to sort through.
So, bleh. There we have it.
If you want to help, outreach is really the #1 thing. Finding good podcasts, sites, communities, contacting moderators and hosts and such, saying hey, yo. Eyeballs are being held hostage by big optometry. Let’s talk about it.
I’ll continue working on solving all of these challenges anyway, but if you feel compelled to plant in the garden as well, these are the things that’ll have the most impact.